Launch a big, visionary brand with big plans with a bang. We needed to start creating an engaged audience through social media, emails, resources & the blog and build on that with the website & store for the opening of the site 18 months later.
Using the idea of custom lettering and nature we brought in various healthy and natural elements to create hand lettered videos in words that connect back to Haven. These were designed to be used across social channels and for press. Additionally the still shots of the lettering would be applied to Haven products.
We came up with a number of ideas for how to make Haven a place you want to keep coming back to and create revenue streams beyond that of the centre itself. For this we strategized out a line of products including items that give you the feeling of Haven, resources such as a book for city-dwellers, and products that they make on site themselves such as loose-leaf tea.
We created a comprehensive social design strategy & content plan for Haven. Using a mix of templates for quotes, tips & testimonials in combination with photography and brand features we could create a feed that would be both resourceful and beautiful for their audience.
Using the idea of custom lettering and nature we brought in various healthy and natural elements to create hand lettered videos in words that connect back to Haven. These were designed to be used across social channels and for press. Additionally the still shots of the lettering would be applied to Haven products.
